Advertising campaigns aren’t successful on their own, and there is a method to the madness. Every Advertising Agency has their own system, but you’ll find that 99% of them use the same techniques, albeit in the different way. The following is a list of the common, and most successful characteristics of a successful advertising campaign.
Promote, promote, promote - tempting offers, unique selling statements, seasonal sales, gifts … the strength of your campaign (and success) begins with the value of your promotion as perceived by your target customers. You know your customers. What do they hear? The best advertising agencies will be able to tell you.
Hyper Target - Now you have an irresistible promotion, identify your audience. With hyper-target customers, you will ensure that your message will be in front of buyers right at the right time. You will also ensure that there will be a part of your efforts and investment is not wasted.
Diversify - Use multiple types of media to promote your offer – such as email, postcards and bill stuffers – and improve the likelihood your message will be seen. The more media in a campaign, the more likely that the message will be delivered.
Focus - The best advertising action in the short term and long-term is focused thinking. This means that the continued promotion and strengthening of a marketing cycle in your target audience expects – and is waiting – to hear about your next offer.
Reflective - You are the force behind what makes an effective advertising campaign! Rethinking the campaign has had a big impact on you, got your attention, and force you to buy. What you take away one? How did this campaign to connect the dots and you at the door? Remember, if you sell batteries or car insurance, the basics of successful advertising are the same!