Author Archive for Integraphix

Apple Watch’s Branding: Gadget or Fashion Piece?

Posted on March 9th, 2015 · By Integraphix · No Comments

Apple is stepping foot in new ground as they prepare to launch the Apple Watch. Prior to this, the company has never sold anything that people could wear. However, the idea of buying a smartwatch has been proving difficult with smartwatches such as the Samsung Gear already on the market and struggling to sell. To [...]

Why Do We Call It “March Madness”? A Branding Lesson

Posted on March 2nd, 2015 · By Integraphix · No Comments

The NCAA men’s basketball tournament opens soon, which means that brackets are going to filled out furiously, friends will become competitors, and a month of basketball bliss will commence. Oh, how wonderful the month of March is! Even at our Chicago graphic design agency, we get into the tournament’s excitement. The tournament is branded as [...]

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