Author Archive for Integraphix

What the Color(s) in Your Logo Say About Your Company

Posted on January 26th, 2015 · By Integraphix · No Comments

When it comes to brand recognition, color is a major, major player in the game; one of the first things consumers think of when they remember a logo is the coloring. While the logo design itself and the meaning behind it is very important to think about, the colors you choose to go along with [...]

Logo Design Review: an Actuarial Firm

Posted on January 19th, 2015 · By Integraphix · No Comments

The logo design for October 3, an actuarial firm, is one of the most delicate and interesting designs we’ve done at our Chicago graphic design agency. When people hear their company name, many do not know what they do, at least not without a hint. The logo design & branding process for O3 started in [...]

The Truth About Apple’s Logo: The Apple

Posted on January 5th, 2015 · By Integraphix · No Comments

Apple is one of the world’s most iconic and powerful brands, their logo is easily recognizable by both their fans and their foes. There have been rumors that the apple is a deep-riddled symbol with lots of meaning. The real deal with the apple is Apple’s famous logo is not saturated with intense, hidden meaning [...]

Happy New Years from Integraphix

Posted on December 29th, 2014 · By Integraphix · No Comments

The Role of Shape in Logo Design

Posted on December 22nd, 2014 · By Integraphix · No Comments

When designing a logo, one of the the most important parts to consider is the shape that is used. Of course, you have to think about this to some extent because shapes are necessary for things to exist; what we mean here is that the shape(s) used in the logo design process need to be [...]

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