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DeRose Financial Planning came to Integraphix due to their long relationship with our design company and previous successes with their marketing and design needs. The rose concept was pitched due to client’s business name, “DeRose” though initially, the financial planning client didn’t want the ‘rose’ in the logo design due to her son’s taking over the business in the future. However, after initial concepts were developed, and input from other members of the company were involved, the final concept including the rose was selected.