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Innovative Benefits contacted us due to their previous work with us and their faith in our logo design and branding abilities. Their corporate identity was in crisis and their competition was benefiting from their inconsistent image. It addition, a patchwork of identities ranging from print collateral to website identity to their letterhead were taking away from the professional image they wanted to portray.
Integraphix solidified the Innovative Benefit brand, identity and image as well as revising the logo-mark. The new logo has a very corporate office feel, and makes use of both capital and lowercase type so that the image becomes less imposing and more approachable. It’s much more friendly than an all-caps imperialistic approach to logo design.
The brand identity and logo now clearly articulate the Innovative Benefits message, mission, culture and vision, and then anchored it in graphic marketing collateral that helped Innovative Benefits capitalize on their commercial consulting potential.