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Gary Waitzman, an Estate Planning Attorney, needed a family friendly logo identity that spoke to his industry, but also had a professional aire to it. Waitzman, a longtime client of Integraphix, came to us with his ideas knowing that we’d done excellent work in the past, and was interested in us developing a logo for him. Not only did we design a professional, and sophisticated logo, but we also developed a line of business materials for him including a business card, which you can see below, a letterhead, and an envelope for his use with clients and business partners.
As you can see, his brand identity includes his tagline, ‘It’s not what you own, it’s what you value’ as well as his brand identity colors, which are red and blue. The overall effect is a professional look, but is soft enough for use with families of all types.