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The Newborn Care Specialist Association came to Integraphix needing a logo and brand identity that could carry them into the future and solidify their position as a credible source of Newborn Care specialists. The original logo (which can be seen below) was done in-house and confused their market as to their real company purpose. Challenges included portraying exactly what their organization does and bringing in aspects/concepts that were similar to their original logo. They wanted to show the care and professionalism associated with their certified specialists.
Integraphix took the concept from the original logo, hands holding a newborn, and transformed it into a functional, logo design that could be used in several different types of media including letterhead, business card, interior design, web applications and more.
Below is an example of their branded marketing materials including letterhead design and business card design.