Archive for October, 2011

Brand Protection Overload: Abercrombie goes on offense

Posted on October 19th, 2011 · By Integraphix · No Comments

Brand Reputation Management You’ve spent years developing your brand solution. You’ve spent even longer developing and maintaining your image. Now you’ve got to protect it. This is exactly what Abercrombie and Fitch, a ‘casual-but-elite lifestyle’ clothing brand is doing. Today, it was reported that Abercrombie is preparing to pay ’The Situation’ of the Jersey Shore an undisclosed amount [...]

5 Most Important Development Stages of Design Creativity

Posted on October 19th, 2011 · By Integraphix · No Comments

Creative Graphic Design Firm It is largely assumed in the professional and corporate realm that professional graphic designersare magicians who come up with ideas with a snap of their fingers. But there is a process to creativity that few who are not in the industry understand. Thinking up an original idea isn’t something that can be [...]

A Tale of Two Logos: A Note on Originality

Posted on October 8th, 2011 · By Integraphix · No Comments

Chicago Logo Design Firm With the plethora of companies and logo designs in the world, there’s no doubt that it gets more and more difficult to come up with something original. No matter how witty, ‘different’ or clever your concept, there’s a big chance that someone else has come up with something fairly similar. Why is this? [...]

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