The logo design process needs to be taken with great care and not rushed. A rushed logo is how your company will end up on a “Worst Logo List” of the year. Research suggests that the design and colors of your logos bear a great impact on how consumers receive the impression of your company. [...]
The logo is one of the most important parts of a brand. Why do you think that the logo design is always changed when a company goes through rebranding? It’s because the logo is the visual representation of the brand and what the company embodies. A good logo doesn’t take a member of Mensa to figure [...]
In order for your business to succeed, you need to have great marketing and branding. Part of accomplishing these is to have a quality logo. Why are logos important? Lots and lots of research show that people respond better to visuals than text. For many of us, we have a much easier time recalling an [...]
