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What is Logo Development?

Posted on October 9th, 2014 · By Integraphix · No Comments

Every company has a logo. As anyone in marketing will tell you, a professionally designed logo is a necessity; it will be able to be so much more for your company and look much better than one designed by an amateur. A logo design is an investment into your brand identity which can help you gain more customers or clients; it will also help them identify your brand better.

So what is logo development? This is a process that will bring a vision to life. It is the process that helps symbolize who you are and what your brand is to the world and sets you apart from others. There are many things that go into it:

  1. Discovering the client. Think of the logo as an employee and their only job is to distinguish the company in the best way. This is why the first step in the process is to get to know the client.
  2. Discovering the industry. It is hard to know how to set the business apart via the logo if you do not know what other logos in the industry are like and how they operate.
  3. Discovering the application. As a graphic design agency, we have to know where the logo will be used, especially the most often. This means that the logo has to look good on any surface and in many sizes.
  4. Sketching. Getting some ideas on paper. It is the brainstorming stage.
  5. Drafting. This is actually getting ideas in front of the client. Things are still B&W. This is where most of the feedback occurs.
  6. Refining. Taking the feedback and modifying any ideas that were put on paper.

A great logo designer will not only go through these steps with you but do so carefully and with great consideration for you and your business. It’s time youhire a logo design firm that will not only create a great logo but enable you to feel great throughout the process.

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