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Logo Design Review: an Actuarial Firm

Posted on January 19th, 2015 · By Integraphix · No Comments

The logo design for October 3, an actuarial firm, is one of the most delicate and interesting designs we’ve done at our Chicago graphic design agency.

When people hear their company name, many do not know what they do, at least not without a hint. The logo design & branding process for O3 started in an interesting fashion. The client did not want to look like they were part of the industry, which sounds backwards, right? In fact, the firm’s name itself sounds a little strange; however, the name indeed makes sense since it is the date that the founder’s non-compete contract ended.

The logo design can be interpreted in three different ways:

  1. Enforcing the digit 3 a second time
  2. In the O3 in the logo mark
  3. Incorporating the 10 and 3 in the “October”.
The graphic design team had a great time creating this modern, fun, and innovative logo. It is seemingly 100% removed from the usual actuarial firm logos and names. However, when you know the company culture at October Three, you know this unique name is completely fitting.
Does your brand need a custom logo design so you can stand out from your industry competition? Then contact Integraphix – a Chicago graphic design company.
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