Archive for March, 2015

Your Color Scheme Affects Your Startup

Posted on March 31st, 2015 · By Integraphix · No Comments

Lots of people believe that all you need for a successful startup is a great product and a fun name/logo. While having these things will help increase your startup’s chances of rising to the top, your marketing and branding are essential tools to take your startup to the next level of success. The manner in which you [...]

Why Your Logo Needs to Look Good in All Sizes

Posted on March 16th, 2015 · By Integraphix · No Comments

A logo is your business’s face. It is what consumers and fellow businesses will remember you by. It is what you will put on all of your print marketing materials, your web design, your social media, and more. This means that you need a great logo design that looks good in all sizes. When a logo [...]

Apple Watch’s Branding: Gadget or Fashion Piece?

Posted on March 9th, 2015 · By Integraphix · No Comments

Apple is stepping foot in new ground as they prepare to launch the Apple Watch. Prior to this, the company has never sold anything that people could wear. However, the idea of buying a smartwatch has been proving difficult with smartwatches such as the Samsung Gear already on the market and struggling to sell. To [...]

Why Do We Call It “March Madness”? A Branding Lesson

Posted on March 2nd, 2015 · By Integraphix · No Comments

The NCAA men’s basketball tournament opens soon, which means that brackets are going to filled out furiously, friends will become competitors, and a month of basketball bliss will commence. Oh, how wonderful the month of March is! Even at our Chicago graphic design agency, we get into the tournament’s excitement. The tournament is branded as [...]

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