As a marketing company in Chicago we are avid believers in the power of brand identity and what it can do for a business. A good logo and brand identity should reflect and represent your business for many years. For many businesses, it may be hard to create an effective logo design that gives [...]
Every logo design project is different. As a Chicago design firm we have a set process that we use when it comes to designing a logo. Does every graphic design firm have a process they use when designing a logo? Not necessarily. Having a process helps a designer keep their ideas and thoughts organized and [...]
As graphic designers, we like to take every opportunity available to think outside the box especially when it comes to designing logos for clients. Like most graphic designers, we like to believe in the strength behind hidden messages within logo designs. When it comes to the graphic design process, there are many different strategies to [...]
Out of all of the Adobe products in the Creative Suite, Illustrator just might be the least common for designers in Chicago and even for students studying graphic design. Why is that? Perhaps it is because there are many different products in the Creative Suite that a designer can choose from. With so many different [...]
Trends, of absolutely everything and anything, constantly change and in the world of graphic design, this always holds true. What is in today may be out tomorrow. While trends change, the importance of having a great logo will never change. We wanted to take some time to reflect on some of the top trends we [...]
