WHAT IS BRANDING? My parents like to tell a story from my childhood. When I was a toddler they would always buy me a Hot Wheels toy car, those little things that were maybe 2 inches long, when we would go to the store for something. When we would pass the toy aisle, I would [...]
Lots of people believe that all you need for a successful startup is a great product and a fun name/logo. While having these things will help increase your startup’s chances of rising to the top, your marketing and branding are essential tools to take your startup to the next level of success. The manner in which you [...]
