WHAT IS BRANDING? My parents like to tell a story from my childhood. When I was a toddler they would always buy me a Hot Wheels toy car, those little things that were maybe 2 inches long, when we would go to the store for something. When we would pass the toy aisle, I would [...]
In the past year, fast-food breakfast sales totaled an incredible $34.5 billion. That’s a lot. Approximately 33 percent of that was from McDonald’s alone. As fast-food brands are struggling to keep consumers intrigued with their lunch and dinner options, many are rebranding themselves as breakfast kings. Breakfast consumers have been on the eye of some fast-food [...]
Building your personal brand or branding your business can be done in several ways, one great way is via social media marketing. Here are 10 networks you can use to build your brand. Facebook. Even if someone is not friends with you on here, they can still see your avatar, cover photo, and perhaps some info [...]
Every business has to deal with the realities of marketing and branding. However, some of the realities of this industry can be rather cool to know but are important to know for successful business. Our delightful Chicago marketing agency has 15 facts for your enjoyment. So enjoy! It costs 6x more money to attract consumers that retain [...]
Apple is stepping foot in new ground as they prepare to launch the Apple Watch. Prior to this, the company has never sold anything that people could wear. However, the idea of buying a smartwatch has been proving difficult with smartwatches such as the Samsung Gear already on the market and struggling to sell. To [...]
