The NCAA men’s basketball tournament opens soon, which means that brackets are going to filled out furiously, friends will become competitors, and a month of basketball bliss will commence. Oh, how wonderful the month of March is! Even at our Chicago graphic design agency, we get into the tournament’s excitement. The tournament is branded as [...]
The logo design that Body in Motion had in their company’s beginning was rather busy and outdated; the logo was not memorable or adaptable to changing times and trends. The bottom line is that their logo was not strong enough to carry them into the future. A logo needs to fit into a contemporary image [...]
NBC, the National Broadcasting Company, has been around for a long, long time. Since the day of its launch, the network has had a handful of logos; however, one has become more famous than the rest. The “peacock” logo. It was not until May 12, 1986, when NBC introduced the new logo to the country [...]
DeRose Financial Planning needed a logo when they wanted to rebrand their company. After all, a company without a logo is a company destined to not succeed. Your logo is your company’s first introduction to a new client or another company. Your company’s logo is how other people remember you. Due to this, DeRose Financial [...]
When it comes to brand recognition, color is a major, major player in the game; one of the first things consumers think of when they remember a logo is the coloring. While the logo design itself and the meaning behind it is very important to think about, the colors you choose to go along with [...]
