The logo design for October 3, an actuarial firm, is one of the most delicate and interesting designs we’ve done at our Chicago graphic design agency. When people hear their company name, many do not know what they do, at least not without a hint. The logo design & branding process for O3 started in [...]
When designing a logo, one of the the most important parts to consider is the shape that is used. Of course, you have to think about this to some extent because shapes are necessary for things to exist; what we mean here is that the shape(s) used in the logo design process need to be [...]
So the new year is just around the corner, a few weeks away. Each year, we find that there are new trends when it comes to things like marketing and graphic design. For the coming year, our Chicago graphic design team has predicted the following trends to happen next year. Type based simplicity. Letter stacking. The crest. [...]
Brands redesign their logos all the time. It is necessary to stay current with the times, to move away from a bad image, to establish a brand identity, etc. Of the many rebranding attempts of 2014 via logo redesigns, here are some of the best and worst that we have seen. Airbnb– This should come [...]
So it is time for you to consider the logo for your business, or maybe it is already time for your business to consider a logo redesign because it is rebranding. As a graphic design firm in Chicago, we know it can be very difficult to choose a good font for your logo. You don’t want to be tacky [...]
