When it comes to brand recognition, color is a major, major player in the game; one of the first things consumers think of when they remember a logo is the coloring. While the logo design itself and the meaning behind it is very important to think about, the colors you choose to go along with [...]
The logo design for October 3, an actuarial firm, is one of the most delicate and interesting designs we’ve done at our Chicago graphic design agency. When people hear their company name, many do not know what they do, at least not without a hint. The logo design & branding process for O3 started in [...]
When designing a logo, one of the the most important parts to consider is the shape that is used. Of course, you have to think about this to some extent because shapes are necessary for things to exist; what we mean here is that the shape(s) used in the logo design process need to be [...]
Thinking of a good business name is almost as hard as thinking of a child’s name; the only upside is that you can always rebrand and don’t have to worry about your business resenting you until they can move out at 18. Take the stress out of thinking of a business name for yourself and [...]
Professional logo design is a business that requires a lot of preparation and planning. You cannot have a successful logo that you design on a whim. The same thing goes for Thanksgiving dinner. A good Thanksgiving dinner requires you to plan ahead and work hard. There are quite a few things you can learn about [...]
