The logo design that Body in Motion had in their company’s beginning was rather busy and outdated; the logo was not memorable or adaptable to changing times and trends. The bottom line is that their logo was not strong enough to carry them into the future. A logo needs to fit into a contemporary image [...]
So it is time for you to consider the logo for your business, or maybe it is already time for your business to consider a logo redesign because it is rebranding. As a graphic design firm in Chicago, we know it can be very difficult to choose a good font for your logo. You don’t want to be tacky [...]
Every company has a logo. As anyone in marketing will tell you, a professionally designed logo is a necessity; it will be able to be so much more for your company and look much better than one designed by an amateur. A logo design is an investment into your brand identity which can help you gain [...]
The logo is one of the most important parts of a brand. Why do you think that the logo design is always changed when a company goes through rebranding? It’s because the logo is the visual representation of the brand and what the company embodies. A good logo doesn’t take a member of Mensa to figure [...]
In order for your business to succeed, you need to have great marketing and branding. Part of accomplishing these is to have a quality logo. Why are logos important? Lots and lots of research show that people respond better to visuals than text. For many of us, we have a much easier time recalling an [...]
