When designing a logo, one of the the most important parts to consider is the shape that is used. Of course, you have to think about this to some extent because shapes are necessary for things to exist; what we mean here is that the shape(s) used in the logo design process need to be [...]
So the new year is just around the corner, a few weeks away. Each year, we find that there are new trends when it comes to things like marketing and graphic design. For the coming year, our Chicago graphic design team has predicted the following trends to happen next year. Type based simplicity. Letter stacking. The crest. [...]
Brands redesign their logos all the time. It is necessary to stay current with the times, to move away from a bad image, to establish a brand identity, etc. Of the many rebranding attempts of 2014 via logo redesigns, here are some of the best and worst that we have seen. Airbnb– This should come [...]
The logo is the central part of any company’s branding. It is what people see first, what they remember, how they identify you, and even determine what they think about your company solely by the logo. This is why your logo can’t be too intricate or hard to identify/remember because that would eliminate a huge [...]
